Glenmorangie, not
your typical single malt
While working as an Art Director for Ogilvy, we developed a unique way of talking about the craft of whisky making to make Glenmorangie stand out in the category and connect with adventurous new drinkers.
Challenging the status quo
We introduced the campaign with a content series that pushed people to look at Glenmorangie from another perspective. We used bold visual plays on attributes such as lightness, balance and complexity to capture attention at the speed of the feed.
Creative Director: Russell Hayer
Role: Art Direction, Content Creation + On-site Shoot Styling & Direction
Agency: OgilvyDC
We have created a set of brand patterns and graphics to use across all communications.
Featuring brand colors and iconic symbols, they are used to complement photography and typography.
AWARDS
Webby Honoree Art Direction & Brand Strategy
Gold AddyArt Direction & Cross Platform Campaigns
Silver Addy Social Media Campaign
